Hey Woman!

If I showed a picture of Veronika Heilbrunner to my best friend and I dared to say I love her style, Nira would go on a rant against me right away. I’d probably attempt to fight back, but ya know, I can’t beat a Spanish red-haired with a temper.

My best friend doesn’t live in Berlin and she wouldn’t see the point in wearing red track pants. For now. She’ll probably see it in two years.

At the end of the day I wouldn’t really mind anyways. At the end of the day I would go back to Hey Woman and feed my wishlist.

Veronika Heilbrunner is one of those women who can repurpose the same piece several times during the same fashion week without anybody noticing. Like that black turtleneck and tights combo she’s been wearing for a couple of years as a base for any flawless outfit.


You’ll see her in brands such as Chloé, Ganni, Wood Wood, Converse, Gucci, Lacoste or even Mango. I’m digging how she shamelessly manages to create looks that are experimental but effortless at the same time combining such a range of low to high end labels. I guess that’s exactly what Berlin has done to my style in the past years.

I wouldn’t call her a tomboy, though her style is sometimes full of mannish details. Yet she manages to always make an appearance and stay sexier than most street style icons.

Now if you’ll excuse me, I’m busy shopping those chucks.

Veronika-Heilbrunner-style1. Blair ribbed turtleneck sweater from Wood Wood on Mytheresa. 2. Jersey wide-leg pants from Chloé on Net-a-porter. 3. Leather jacket from Schott NYC. 4. Chuck Taylor All Star from Converse on Zalando. 5. Faye suede and leather clutch from Chloé on Mytheresa. 6. Katie overall from Citizens of Humanity.

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