I spotted this lookbook in Pinterest just a couple of days ago and I LOVED it. The brand is called lala Berlin and they are a, well, Berlin-based brand that is getting cooler and cooler as time passes by.
Their store in Berlin is a lifestyle experience on its own. And though it’s a little bit overpriced if you are a Zara-& Other Stories-COS freak like I am, it’s worth paying a visit. Specially if they are on sales. Their stuff is SO good!
I leave you their SS15 lookbook here above. I’d love to tell you that the style “looks so Berlin” but it doesn’t, really. Berlin style is a lot more casual, hipster and trashy (in a good way), a style that doesn’t look put together but that still has an irresistible appeal to it. Instead, lala Berlin offers an updated reinterpretation of leisure wear with a “cool girl” allure I personally can’t resist. I find this collection sexy and inviting, with numerous references to other right-now staples like denim jackets or white leather bikers.