This weekend Fashion PR Confidential -the 2-day intensive workshop we’ve been talking about for months- took place in We Create NYC. A group of very lucky girls had the chance to meet and be taught by Danika Daly (from Danika Daly PR), Crosby Noricks (from PR Couture), Alexis Rodriguez (from Bobbi Brown Cosmetics and The PR Closet) and Samantha Lim (fashion editor, stylist, and digital brand consultant).
I wasn’t there (this time) but I followed all the girls’ twits, instagrams and vines through the hashtag #fashionprcon. So again, thanks to Social Media, it was like I was one of the students as well.
About a week ago, Danika Daly asked me to prepare a lookbook for Fashion PR girls to be included in the event’s workbook as a bonus material and, with a very short deadline, this is what I made. I hope you enjoy the story!