Fashion

Scandinavian Fashion takes the scene in LFW

Lovers of Scandinavian Fashion, are you in London from the 15th till the 19th February? Perfect! This one’s for you.

Yvonne Laufer

Yvonne Laufer, Danish Fashion Designer – Graduation Collection Shots

This year and for the first time, London Fashion Week is going to host the largest ever showcase of Scandinavian fashion. There is only one name to remember and it’s the name of the showcase itself: “Fashion Scandinavia”. Are you in?
The exhibition will mostly take place at Somerset House even though some of the brands will also be showing at Scoop at the Saatchi Gallery. There, well established and up-and-coming designers will show their collections (click here to see a full list of brands).
Styled and curated by the Danish fashion stylist and writer Dorothea Gundtoft, Fashion Scandinavia will host more than 40 labels and designers from Denmark, Norway and Sweden, delivering a “fresh look at the Scandinavian cool”. Dorothea Gundtoft will also be launching her new fashion book, Fashion Scandinavia: Contemporary Cool (not yet released but already in my wishing list), profiling 56 Scandinavian designers.

The book and exhibition heralds a new movement in fashion- the arrival of Scandinavian designers onto the world scene. With attention to detail and high quality of materials so iconic in Scandinavian design, this will be the first and largest Exhibition & Showroom space at an International Fashion Week yet. On top of it, it will be presented at the centre of London Fashion Week- Somerset House. It’s a very exciting moment!”. Dorothea Gundtoft

Yvonne Laufer

Yvonne Laufer, Danish Fashion Designer – Graduation Collection Shots

It certainly is a very exciting moment! But what I think is really remarkable from this exhibition is that MUUSE is going be there as well presenting one of its emerging designers’ work! They will give a preview of the MUUSE Editions collection by Yvonne Laufer.
Yvonne Laufer – a graduate from Denmark’s Royal Academy’s School of Design who was selected to participate in Designers NEST, the emerging show for Scandinavian Schools- is actually featured in Dorothea Gundtoft’s book as well. Such an impressive accomplishment for an emerging designer!
Have a deeper look at Yvonne Laufer’s graduation collection on MUUSE. Do not forget to visit again in early March because her Editions collection will be available to purchase! I personally can’t wait.

Yvonne Laufer

Yvonne Laufer, Danish Fashion Designer – Graduation Collection Shots

Showcase Opening Hours:
Friday 15 February – Monday 18 February: 10:00 – 19:00
Tuesday 19 February: 10:00 – 18:00

Picture credits: Yvonne Laufer @ MUUSE.

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