PR Guide for Bloggers, Studio

DIY: Draft a killer media kit for your blog in 2+1 steps

Draft a media kit for your blog

“How to write a media k…”, come on, google that. Or better don’t, I’ll tell you what happens: 53 million results pop out like flies on a summer day!
That has been one of my most searched sentences ever since I started working as a PR. But specially now that I am also a blogger, I am concerned about how to get the best out of my media kit. And so should you!
However, there are numerous (well now you know, 53M) sites that can help you in that process. And some of them are fantastic. But some others explain it just as if your mother told you that the chicken soup is just chicken and water in a casserole. They’re just too generic.
But we are going to dig a little deeper today. Grab a piece of paper and a pen because we are going to draft a killer media kit for your blog starting with the first 2 steps. Together.
Notice that this is just a draft and not your final media kit. So we’ll split the graphic part on purpose. However, feel free to fill your piece of paper with froggies, houses with a garden or whatever you draw when you talk on the phone.

Step 1: Introduce yourself

Get all this information and write it down. Remain simple with your answers and do not exceed with words.

  • Name of the blog.
  • Motto/Slogan.
  • Your name and position: Yes, what are you? Blog Editor? Blog Founder?
  • A small BIO of yourself: Talk equally about your personal and professional life. Go for the essentials. If you love carrot cake and yours is a fashion blog, I don’t think I’d write that down. Do include where you are located, how old you are (don’t be specific if you don’t feel comfortable) and your general background.
  • A small description of your blog: This should emphasizes its strengths, so give it an “important” twist. You want everybody to say “hey, this girl means business” when they read your media kit.
  • Brands you have worked with or/and projects you have participated in: Do they have a visual result? Include a picture or a link to it. Be brief with all the explanations.

Step 2: Collect your data

Mark this section because you will have to update it every single month.

  • Visits, unique users and pageviews: Using Analytics, you can either take your calculator and find out what your average stats are (for the past 3 months) or you can write all these numbers in a nice table of contents. Do you want to impress your media kit reader? Include detailed percentages (ex. visits grow around 46% every month).  My one and only tip is to BE HONEST.
  • Demographics: Analytics will only tell you where your readers are located. Quantcast will tell you everything about their gender, income, their education, … so go get a free Quantcast account and let the service analyse your blog. Once you have all relevant information, write it down in your piece of paper.
  • Social media followers: Facebook, Twitter, GFC, Tumblr, Pinterest, Instagram… list them all and include today’s date.

“What (else) can you do?”, the third step to work on, will be published next Wednesday as a 2nd chapter of this “Draft a killer media kit for your blog” series. We will study what kind of Marketing & PR activities you may be interested in performing, so your media kit can tell the world exactly what you can do in your blog. Stay tuned!

Am I missing anything? Do you have any questions? Write me an email or leave a comment below and I’ll get back to you in less than 12 hours.

BTW! The stunning picture above was used in a contest Teen Vogue organized with Madewell back in 2011. That’s exactly how I am looking today (but my skirt is shorter and my sweater is not that nice)!

Previous Post Next Post

You Might Also Like


  • Reply How To Create A Media Kit - When Tania Talks May 21, 2016 at 8:35

    […] also found Melyssa Griffin, Pepper Corner Create, The Over Seas Escape & Girl With A Banjo had some really useful pointers for making a media kit and you can find even more resources on my […]

  • Reply The Biggest List of Blog Resources – Glamorous Glitter February 9, 2016 at 12:00

    […] DIY: Draft a Killer Media Kit For Your Blog In 2+1 Steps – Girl with a Banjo […]

  • Reply Meeting of the Minds – All Blogger Link-Up | Blogelina March 11, 2015 at 19:24

    […] from Girl With A Banjo, shares her post, DIY: Draft a Killer Media Kit for Your Blog in 2+1 Steps. Be sure to include “A small BIO of yourself: Talk equally about your personal and […]

  • Reply Blog Resources: Media Kit | Erika Gibson November 22, 2014 at 13:02

    […] should be in your media kit – and she even includes a free template! ‣ Yazmina talks about drafting up the info for your media kit, and what else you can do with it. ‣ Pauline discusses making an effective media kit. ‣ Natalie […]

  • Reply Charlotte Hartwell February 7, 2014 at 1:13

    Setting up Analytics and Quantcast, they suggest putting the code on every page you want stats on. How would you recommend doing this? Every blog post or just the homepage or some other configuration? Thanks!

  • Reply Newbie Blogging Tips From Around The Way Pt. II | The Alisha Nicole October 17, 2013 at 11:32

    […] Draft A Killer Media Kit For Your Blog – I’ve been procrastinating creating a media kit for my site because I honestly thought it was difficult. This post breaks down what exactly should be included in your blogs media kit. […]

  • Reply Hello Madrid | Blue Eyed Sight October 10, 2013 at 11:37

    […] + This media kit for your blog post – (Annnnd: part II) + Frame wall – (One day I will have this.) + DIY camera straps  – ( The painted or stamped ones have to be my favourites.) + This recipe – (For a snack.) […]

  • Reply shoresociety September 30, 2013 at 22:03

    Definitely looking forward to part 3! Very helpful :)

  • Reply Felicia January 14, 2013 at 21:13

    This has honestly come at the best time! I’ve been trying to put together a media kit, and as you’ve said, when you Google it, there are 53 million results that are vague to say the least. I can’t wait for the next step!

    • Reply Yazmina from Girl with a Banjo January 14, 2013 at 21:15

      Hi Felicia! I am so glad you like it… I am going to post the next step on Wednesday so stay tuned! However, if there’s anything specific you need to know, please contact me!

  • Reply The Dolls Factory January 13, 2013 at 1:17

    this is very interesting, waiting for the 3rd step :-)

  • Leave a Reply