PR Guide for Bloggers, Studio

Blog Coaching Sessions: Learn to work with PR Agencies (I)

Blogger! Are you worried about getting in touch with PR Agencies? Do you need any real-life practical tips to get the very best products to review? Would you like to receive practical advice from PR insiders? Wait no more!
This week, NY & LA based Kravetz & Company Public Relations agency will have a special place in Girl with a Banjo! I am giving the floor to Billy Dumé and Kristi Bergeron who will help us to start working with PR Agencies in two different blog coaching sessions. Do not forget to come back on Thursday for the 2nd Session!

Blog Coaching Sessions

So, you’ve started a blog. Congratulations! We probably don’t have to tell you just how much you need the good graces of publicists everywhere to make your endeavor a success. Dealing with anyone in the Fashion industry can always seem a bit intimidating. Think Andy Sachs walking into her interview at Runway for the first time. At Kravetz & Company Public Relations, we receive requests from bloggers on a regular basis, and we take them very seriously. Not only do we need relationships with bloggers to get press, but we understand that your little fashion blog could be the next Refinery 29 or Daily Candy. We want to see you succeed. So, we’ve created a list of a few helpful do’s and don’ts to refer to when you are trying to build important relationships with publicists everywhere.

Be specific

Be specific. Don’t send form emails
Occasionally, a well-intentioned blogger will send us a form email requesting products without even mentioning which of our clients they’re interested in. Especially if you’re a new blog, it’s critical that you come across as having a clear point of view. We’re not inclined to send samples from one of our fashion and accessories clients to a site that has reviews of shoes they love followed by reviews of the latest chainsaw followed by reviews of lavender-scented cat tree condos. We realize the importance, more than ever, of an online presence for our clients, and treat blogs as importantly as publications, if not more so, depending on the circumstance. Editors from major publications request specific products when they reach out to us, so we expect the same discernment from bloggers. Get your Miranda Priestly on and tell us exactly what you’re looking for.

Image is everything

It’s Fashion- Image is everything, even online.
We all envision a world where looks don’t matter and people can see past image… Wait! What am I saying? This is the Fashion Industry! Aesthetics dominate our industry, and particularly in the online space, with the prominence of Pinterest and Instagram, a visually pleasing design is key! It may sound harsh, but perception is reality in our world! The look of your website is as important as its viewership, particularly in a world where you’re competing with established bloggers and publications for attention. We’re not saying you need to hire Mario Testino, but editorials can’t be done with Blackberry cameras. Breaking Fashion industry news can’t be delivered in a blog feed that looks like it was coded in 1995. Credible beauty reviews aren’t filmed Blair Witch Project-style via web cam with a messy bedroom in the background. Most importantly, even if you’re blogging for an audience of one right now, you don’t want it to stay that way. Let your image define the type of blog you aspire to be!

Sell your Story

Sell us your story.
You aren’t just a blogger, you’re a writer. Good writers are always thinking of their next big story. Don’t simply request products in your communication with us; sell us your story. Having a story idea in mind for a specific product shows us that you take your job as a blogger seriously. Let’s be honest, we have all seen those tacky blog posts where some blogger lets the world know how awesome their job is just because they get free stuff to review. Don’t be that blogger. Approach us with a story in hand and we are far more likely to consider you for a review. Also, given that you’re a writer, turn on spell check while you’re at it. Love ya (example of intentional misspelling)!

Come back on Thursday for your 2nd Blog Coaching Session.

Special thanks to: Billy Dumé & Kristi Bergeron. Kravetz & Company Public Relations.
Follow Kravetz & Company Public Relations on Twitter, Facebook, Pinterest and Google+.

Picture credits: Deco Spring Summer 2012 Lookbook.

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  • Reply Sarmistha Goswami June 17, 2016 at 22:15

    I am a blogger and I am working towards taking my blog to the next level. I found this article really very helpful, more so because it’s coming straight from a PR person. I am not the kind of blogger who’d straight go about asking for products! ;) But yeah, the importance of building a story is something I’d have to work on. Thanks for sharing! :)

  • Reply Yazmina from Girl with a Banjo January 7, 2013 at 16:15

    Thank you very much Haley! I really hope you find these series useful :)

  • Reply Yazmina from Girl with a Banjo January 7, 2013 at 16:14

    What sort of blogger am I? :) I hadn’t replied to this message!! Thank you very much Caroline, I hope you enjoyed these PR series! Stay tuned, cause there are more to come.

  • Reply michel clork December 27, 2012 at 9:20

    Its true We realize the importance, more than ever, of an online presence for our
    clients, and treat blogs as importantly as publications, if not more
    so, depending on the circumstance.

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