1. Kickass PR research tips for your blog
2. PR Goals, Objectives, Strategies and Tactics for your blog
3. Learn to work with PR Agencies with Kravetz PR (I)
4. Learn to work with PR Agencies with Kravetz PR (II)
5. DIY: Create a media database for your blog
6. DIY: Create a PR Calendar for your blog
7. DIY: Draft a killer media kit for your blog in 2+1 steps
8. So, what (else) can you do with your blog?
I have recently been approached by a fellow blogger called Kashara Johnson who wanted to know how she could use some of my PR expertise in her blog. She was quite specific: “I want my traffic to boost, how can PR help me?”.
At first I was a little bit sceptic. How could I help a Fashion Blogger to increase her stats? But since I have represented Luxury, Beauty, Travel, Wellness and Fashion as a PR and now I am a blogger, I can tell you what’s up in both sides. And hey, I can help you to create a PR Plan for your blog and use it as a tool to promote it! Why not? Let’s get all businessy!
I will be featuring some PR guidance for bloggers in Girl with a Banjo from now on in a brand new section called “Kickass PR Guide for Bloggers”.
Every Wednesday (starting tomorrow!) we’ll be discussing what the key elements of a PR Plan are and we’ll be trying to put them into practice in your blog. The idea is to create a space for you to share your personal experiences and –if I may– to help your blog grow!
But wait, what’s PR anyway?
“Public Relations (PR) is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends”.
(Cutlip, Center & Broom, 2005)
Avoiding the seriousness of this statement, let’s detune it to what it really means: in this new scenario your blog is your own organization, you are your blog’s best PR person and your role is to lead its promotional activities to the infinity and beyond.
How will you make it? You will work on what’s special about your blog and you’ll create the strategic lines you –yourself– are going to use.
What will you need? Besides a computer and a blog, you’ll need a notebook, a pen, your favourite marker, patience and an open mind.
What’s the Girl with a Banjo’s role? I will be here to give you some guidance, answer to all your questions and help you out as much as I can.
I told you, we’re getting businessy! Come back tomorrow morning and read the first chapter of the Kickass PR Guide for Bloggers: Research.
Source: Lithuanian model Julija Steponaviciute (IMG), photographed by Rokas Darulis.