I was looking for some pictures in iPhoto this morning when something super colourful caught my attention: FASHION CALENDAR 2013!
Fashion Calendar 2013 is one of the projects I made with one of my classmates in the Fashion Marketing & Retail course I attended in May. Lucrezia Comelli (who’s studied Fashion Design in Florence) was one of my favourite partners to do creative projects with. It seems to me that our brains function really well when they are together, and apparently pink candies work on her too.
Fashion Calendar 2013 project was introduced by the teacher this way: it was supposed to be a gift that would be included in the goodies-bag a random Fashion Brand would give its guests during a Fashion Show.
Starting from this idea, the rest was our brains’ business.
We wanted our Fashion Calendar 2013 to be ecological, minimal, inspiring, portable, fresh, colourful and white (does this even make sense?). It was also going to be something for Emerging Designers so it had to look YOUNG. So I grabbed some watercolours, brushes and rough materials that I was supposed to recycle at home (mainly thick paper that came with IKEA dishes and used sheets of paper) and we did something great with them.
The next brainstorm took quite a while, and since we couldn’t use a computer we decided to really give it a hand-made allure with all the consequences. It was certainly going to look like if a kid had done it, but we didn’t care.
We decided to include a Fashion related quote from some of the biggest Fashion Designers for each and every month. How did we decide who was located in which month? Easy. We took the Fashion Designers’ initials and tried to match them with the first letter of each month (in Italian): Giorgio Armani for August, Alexander McQueen for May, Rick Owen for October… We did a big research of quotes but it was worth the pain!
We then generated a 12-colour rainbow palette (one for each month) and started splashing each page with watercolours and brushes. The result was a very visual 6-year old kid-made picture. Even the colour of the pages was different. But it was SO much fun!
When the Calendar was finished, we thought: hey, this is fine, but we need a background idea, we need a base for this project!
So we figured out we could develop a business concept behind the Fashion Calendar. Who would create a Fashion Calendar and for what purpose? We had the answer right away: we were a Fashion PR Agency trying to promote itself and get more clients from the Fashion Show crowd!
Therefore, we included some corporate information in the calendar as well. The name of the company was Octopus PR (oh, God, WHY).
“Octopus PR was founded in 2010 by our own creative minds and had had an extremely quick success among the Fashion industry thanks to its neat concept of design“. Crap, that stuff was good.
We even made a corporate presentation of the company, a tags cloud and a geographical location of our agencies in the whole world.
All this -and a crazy fictitious introduction to all the partners that had invested their money in our miraculous agenda- surprised our other classmates, the teacher and the School director herself. Yoo-hoo!
Lucrezia gave me the Fashion Calendar when we finished the course as a reminder of our great work together. I wanted to dedicate this special post to her for the same reason. You know, when two completely different people show up at school dressed exactly the same way (even with the same shitty H&M t-shirt!), it means there’s a really good connection between them.
Someday we’ll create Octopus PR, Lu! I know for sure!
All the creative ideas for this project belong to Lucrezia Comelli (Style Director @ fictitious Octopus PR) and Yazmina Cabrera (Communications Director @ fictitious Octopus PR) and if you intend to use them you’d better hire us since we both have happy creative minds and we are unhappily unemployed.