My inner @StellaPRGirl gets out of the closet

I realized how badly I would love to work for Stella McCartney as a PR in Milan some weeks ago. I was in Corso Vittorio Emanuele, where Duomo and Galleria Vittorio Emanuele are, and something captured my attention. La Rinascente -the luxurious huge shopping mall- had a name on one of its shop windows which was extra familiar to me. Little dots, uncompleted A’s, S T E L…
“Wait a minute”, I told my husband on a desperate rage, “we gotta go there, there’s my favourite Stella McCartney dress and I wanna see it closer!”.
There were hundreds of people on the street but I hit everybody just to see the dress. And there it was, amazingly beautiful, singing Whitney Houston’s sexy songs to me and inviting me to go inside La Rinascente to see the full collection by myself on the 4th floor! Woo-hoo!

Stella McCartney La Rinascente Milan

I ran upstairs looking for it -like the desperate kid I am- until I saw it right in front of my face. There it was, fashion heaven. However this time something was different: I could actually touch it.
At first I was a little bit insecure. Was I allowed to touch it? I know how it feels to go inside a boutique in Milan and literally get stoned by the staff’s eyes. So I really questioned myself a couple of times. Should I touch it or should I…
Before I could even finish that question in my brain, my right hand touched the dress. I quickly looked around. Shop assistants weren’t looking at me (they were busy enough talking with other clients, I supposed). So my eyes just came back to the dress again.

Stella McCartney FW12 by Gianni Pucci

I really don’t know what happened from that minute. I don’t want to sound super twee, truth is I am not a very emotional person. But while I was touching that dress I totally felt like crying. Tears came to my eyes, I was so moved! I think I just can’t express it with words, but maybe you can imagine my face there. For me, it was like going to a concert of my favourite singer or band and not even acting like a fanatic, but like somebody who just stares at the stage with open eyes. I was happily enjoying my fashion extasis when my eyes jumped from MY beloved dress to another dress I love from Stella McCartney’s FW2012 collection. And then I started sweating.
I felt like a small girl in Disneyland Paris. (Well well wait. I actually went there a couple of years ago and I cried watching the street parade. So OK, maybe I am a little bit emotional.)
I stood there for nearly half an hour. I looked at every single garment, feeling its textures and fabrics, appreciating its hues with my eyes for the first time, playing with zips, holding shoes and observing Stella’s tailoring art.

Stella McCartney FW12 by Gianni Pucci

After this –almost religious– experience some crazy ideas came to my mind about how I would feel if I worked for Stella McCartney as a Fashion PR. I realized that my positive reaction to her FW12 collection could totally be channeled at a professional level in the Public Relations field.
Some of the most important key skills for being a good PR are being passionate about what you do, being honest and believing in what you are promoting. In fact, my PR motto has always been: “if it doesn’t make any sense to you, it won’t ever make sense to anybody else”. Think about it. If you are lucky enough to find yourself in a position where you work for something you love and whatever you do can only improve the brand you cherish so much, well, that’s heaven my friend.
But how do you know if you would be a great Fashion PR Girl anyway?
Well, I’ve prepared a 5-chapter series for you to find this out!
Visit Girl with a Banjo next week from Monday to Friday and find out the “Top 5 signs to discover if you would be a great Fashion PR Girl” which will be published on a daily basis. Woo-hoo!

See you on Monday and have a lovely weekend!

Source: Shop window picture borrowed from Stella McCartney’s official Facebook account. Runway picture by Gianni Pucci, via

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  • Reply 5 signs to discover if you would be a great Fashion PR Girl – womeninpr March 26, 2013 at 16:14

    […] will take you there by asking you five simple questions and replying them from my perspective as a Stella McCartney’s genuine lover (and PR wannabe) and experienced Luxury PR Girl. Visit Girl with a Banjo each day this week for a new sign! By the […]

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