Recently I’ve been thinking about the importance that Fashion Editorials -as a promotional activity- have for certain tourism destinations. Not only gives it a feeling of super cool and glamorous place, but it literally transports you to the “behind the scenes” inner world.
We used to notice a difference between PR actions which included a Fashion Editorial support in the same media and those which didn’t. The effect that Editorials have on the reader’s mind is so positive. You can actually read an article in a magazine about a tourism destination, and you’ll generally get to see the same sort of pictures: a double room, a swimming pool, the view from the balcony, a buffet… and it’s perfectly fine! But if at the same time you include a gorgeous picture of somebody modelling by the pool with super cool garments on… Man, YOU WANT TO BE THAT PERSON. You want to be THERE! And whatever that editorial transmits to you, it helps the article words to sound true.
I am bringing you today the second editorial shot by Signe Vilstrup and published by Elle Denmark which was made in Gran Canaria.You can have a look at the previous one if you want.
I’ll tell you a secret about the last two pictures (and the ones you’ll see from now on with the rocky wall). They are located in one of the most stunning spa centres on earth, Lopesan Corallium Villa del Conde, and I celebrated my hen party there :D! Woo-hoo!!
Source: Photographer Signe Vilstrup / tomorrowmanagement.com